Target Market Strategy

Target markets are crucial to a company’s success because it’s the first step in letting the company know if their product is truly for whoever they want to target in the first place. While this is true, if the company don’t succeed in winning over their target market, but succeed in winning over another target market they don’t suspect, it could potentially flip their future plans upside down. For example, the ever so popular game franchise Call of Duty is obviously meant for young adults and up, but instead the large audience for Call of Duty games tend to attract a much younger audience from its fast paced gameplay and simple controls and mechanics.

When it comes to attempting to cater to a certain age group, not only of course do you need to take in mind regular profits, but as well as the rules and ethics with possibly releasing content that could interfere and break certain rules “At the same time that it pursues profits (economic responsibility), however, a business is expected to obey the law (legal responsibility); to do what is right, just, and fair (ethical responsibilities); and to be a good corporate citizen (philanthropic responsibility) (Pg. 41).”

My intended target audience for Duos is a simple, yet complex target to aim for simply for its intense diversity, college students. The reason why I have chosen college students as my target audience for Duos is because of the simple fact that a vast majority of young adults still enjoy chocolate from time to time, and with college students always being busy and always in a rush for a quick snack or a quick bite Duos is perfect because it has the immense flavor that people crave and the snack sized nature of Duos add extra mobility to them. I feel that if I can get a hold of the feature of mobility with college students, it will become a huge benefit for college students of all ages and walks of life everywhere and as with every product, word of mouth will definitely help because If a good or service is meeting its profit goals, positive attitudes toward the product merely need to be reinforced (Pg. 114).”