EOC Week 10: Features vs Benefits

For the most part, chocolate IS chocolate, that’s just how it is. The trick with creating chocolate products is of course trying to make and create a new feel and twist on such a classic product that has been around since forever. A key to making a new twist and feel is definitely knowing how to make the best of what you have and what you can work with. For instance, with Duos, the simple benefit is that you of course get your chocolatey fix, BUT the key feature is that it mixes two separate types of chocolate and blends them together to make new flavor combinations. Benefits are clearly something that customers want in products, it doesn’t matter what it is. “A market-oriented firm defines its business in terms of the benefits its customers seek” (Pg. 10). Features on the other hand, are just simply reasons why your product will stand above the rest and how those features will make consumers choose yours over the other competing brands. “A competitive advantage is a set of unique features of a company and its products” (Pg. 23). Features of course depends on whether or not you have a product or a service such as the UFC Gym; “the UFC Gym features standard fitness equipment, a café, and signature classes like Hot Hula and Hi-Octane Conditioning” (Pg. 96). Now, because of these unique features, certain people and people that are interested in those services or anything like that will flock towards the UFC gym because of the convenience of having all these features altogether. Features against benefits are extremely important to take in mind because when really looking for a product that we want/need, it’s crucial to really know what we are looking for