Thursday, September 1, 2016

Marketing Mix: Product

Duos will of course start out as the regular truffles they were intended to be, but over time depending on how much the public likes them, I have some ideas that continue to play and mess around with the different types of chocolate in terms of blending them together and making other products that feature those different types of chocolate. Thinking about it, chocolate is very huge within the European countries and although it is huge here in the United States as well, it just doesn’t compare. Switzerland for example is known for just having amazing overall chocolate and their whole sub culture with chocolate is truly something that I want to kind of play along with when first introducing Duos. “minority populations embrace other cultures while continuing to patronize companies that understand their native cultural preferences (Pg. 57).”

Thinking basically back to Duos and the whole concept behind them, I already know that there WILL be people out there that will think Duos are completely disgusting simply because I have embraced the fact that “A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange (Pg. 174).” The evolution of Duos based on how well or bad they are received will play a huge role in how we will develop Duos in the future. Even if we don’t get spot on with the target market audience, it will definitely be surprising because “The term “market” means different things to different people (Pg. 134).”

Duos as a product will for sure continue to grow from both positive and negative reviews and feedback through the constant experimentation of different flavors we can use to our advantage along with the different types of chocolate. Products take time to grow and develop as companies reach out to their followers and communities for more ideas on how to improve their product and how to make it overall more enjoyable for customers everywhere.


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