EOC Week 9: Social Media

EVERYONE uses social media nowadays, it’s just simply the best form of entertainment and the best way to connect and keep in touch with others. Knowing this, I know that social media is the absolute best way to promote my business and to promote Duos as a whole to the world. I plan on going about this by implementing discount codes depending on the social media program/site. For instance, a discount code would be associated with the hashtag #DuosInstagram for white chocolate with milk chocolate center Duos ONLY. The same will be implemented with #DuosFacebook for milk chocolate with dark chocolate Duos ONLY and so forth. “Social media may be teeming with hashtags now but its power cannot be underestimated. Its usefulness can be seen by how information is spread and how it aids online searches” (http://www.hongkiat.com/blog/hashtag-tools-for-marketing/). By implementing this system of utilizing hashtags to promote Duos, I believe that it will definitely get the name of Duos out to the general public and of course to all chocolate lovers out there especially. “Using hashtags goes beyond casually plugging them into your tweets and posts” (http://keyhole.co/blog/5-valuable-hashtag-marketing-strategies-proven-to-engage-audiences/). One does not necessarily have to know this exact fact to know that hashtags are everywhere. On popular social media sites/outlets such as Facebook and Twitter, there are sections where it literally tells you what topics and hashtags are trending, and it doesn’t take a special link to get there, it’s practically right in your face. “Winners, a popular Canadian apparel store, uses #WinnersFabFinds across all social channels. Both catchy and unique, Winners promotes the brand hashtag both online and in-store” (http://keyhole.co/blog/5-valuable-hashtag-marketing-strategies-proven-to-engage-audiences/). So with these discount codes consumers can use for different types of Duos, it encourages people to search up these hashtags with their respective sites and what respective type of Duos the discount will be applied for. As an example as someone who has never quite used Twitter before, if I found out that my favorite type of Duos or just the type of Duos that I would like to try or that I am curious about had a specific discount code ONLY for Twitter users, I would just make a Twitter to be able to obtain the discount code for those type of Duos that I would like to taste. It wouldn’t involve anything else, but just participation with the hashtag for the respective site. To push the social media advertising for Duos even further, I would also request that the user would also follow/like our Duos social media pages to push the discount up by 5% so the total discount price one would get from participating with Duos on social media would be a 30% total discounted price on Duos.