Objectives

Objectives are extremely crucial for companies to thrive and keep themselves in the right direction for what they want to achieve. As for Duos, our objectives simply revolve around the new flavors that consumers will experience through Duos for “Marketing has two facets. First, it is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction (Pg. 2).”

One objective that I want to always actively pursue is to always make sure that we serve our followers, fans, and consumers efficiently and adaptively enough to where we will be able to satisfy the mass majority of our consumers because there will always be someone out there that has a certain preference when it comes to products and customer service “Consumers’ product and service preferences are constantly changing (Pg. 90).”

Social media is EVERYWHERE at this point in time, and that will definitely be another objective that we will focus on, is to always remain contact with our followers and likers on Facebook, Instagram, etc. so that whenever we receive feedback whether good or bad, we will be able to take it into consideration. I know for sure that if we can nail that perfectly, getting our name out and advertising will improve and of course gain through word of mouth as well “So it is critical that marketing managers have a thorough knowledge of consumer behavior (Pg.90).”

With all these objectives in mind, the last main objective that I want to pursue is to put ourselves in locations that are of course thriving and that will help us out in the long run, because even though it isn’t something that most people tend to think about first, it could truly give your company the head start it needs because “Sometimes products or companies are repositioned in order to sustain growth in slow markets or to correct positioning mistakes (Pg. 150).”