Promotionally, the first thing I would want to tackle in terms of how we can expand and get the Duos name out to the public and possibly the world is simple, through social media. “Global marketers use social media not only for understanding consumers but also to build their brands as they expand internationally (Pg .89).” Social media is used so much nowadays to the point where it’s part of everyday life to just simply look into Facebook, Twitter, etc. to see what’s going on in the world and to see what’s trending as well.
With the uniqueness of Duos, whether it would be good or bad to the public, a short term goal for us is to just having Duos trending all around social media sites just to intrigue those who will look at it and wonder what it is, of course to start locally hoping we can get the word out around Las Vegas, but if it goes well, I would really want to expand from Las Vegas to other places around the world. I’m not looking for overall global fame, but just to outreach to other countries would of course be a more long term goal for Duos. “The word global has assumed a new meaning, referring to a boundless mobility and competition in social, business, and intellectual arenas (Pg. 68).”
The only problem I see with attempting to expand to other countries are the possible and potential boundaries that would be trouble to try and cross or to go over. Blending all the basic responsibilities (economic, legal, ethical, and philanthropic) together while keeping a stable and just company will definitely be a way for Duos to have a good name for us and the company as a whole. "These four components are distinct but together constitute the whole. Still, if the company does not make a profit, then the other three responsibilities are moot (Pg.41)." From there we will get the pot stirring in terms of free advertising and word of mouth as well which of course just about every company wants with their own companies.
No comments:
Post a Comment