Speaking from my own personal view and experience, I learned about nonprofit organizations first before for-profit companies, and of course putting two and two together, it’s obvious to see that both of them go hand in hand when it comes to helping the unfortunate which now I know as “cause-related marketing”. “Cause-related marketing the cooperative marketing efforts between a for-profit firm and a nonprofit organization” (Pg. 45). Diving deeper within learning about for-profit companies, I saw that big-name companies partner with other companies to simply help the less fortunate. A great well-known example of this type of partnership would be between the Livestrong foundation and the sports-wear giant Nike who “...sold more than 80 million Livestrong bracelets for cancer research” (Pg. 45).
A definite group of people to point out is a group called Games Done Quick, which is so because they don’t exactly have a product to offer, but they hold two huge annual events, one in the Winter called Awesome Games Done Quick and the other in the Summer properly named Summer Games Done Quick which feature different people “Speedrunning” video games which is the act of completing a certain video game with the fastest time they could produce. For each event they choose an organization to partner with and help their cause for example, their last event was Summer Games Done Quick 2016 was partnered with Doctors Without Borders which send doctors and medical professionals around the world to regions that are affected by epidemics, disasters or conflicts. They were extremely successful this year coming in at a final total of 1.3 million dollars. Nonprofit organizations of course strive and live off of overwhelming support from whatever fanbase they are targeting with each partnership. “...although they use other terms, such as fees, donations, tuition, fares, fines, or rates” (Pg. 218).
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